PR ACCOUNT MEDIAMARKT SATURN FROM JANUARY 2019 AT CHAPTER 4

The Viennese PR agency Chapter 4 now manages the account of MediaMarkt Saturn Austria.

In a competition presentation in autumn 2018, the Chapter 4 team was able to prevail against well-known competitors. The company was looking for an all-round agency to provide comprehensive support in the areas of corporate communications, brand and product PR.

Chapter 4 was founded in 2010 by Severin Heinisch and Boris Beker and, in addition to Austria, is primarily active in Central and Southeastern Europe with its own network of 10 local offices. The agency is one of the leading communications service providers in the region and works for a number of Austrian and international companies, including REWE International, STRABAG, Soravia, Immofinanz, Ludwig Reiter, ONTEC, Adesso, Hewlett Packard and many others.

"With MediaMarktSaturn Austria, we are pleased to count another market leader in Austria among our customers. We are thus expanding our competence in the consumer electronics and retail sectors and look forward to the challenging cooperation for two strong brands;" says Severin Heinisch, Managing Partner of Chapter 4.

"Chapter 4 presented a creative team and convinced us with clear approaches as well as an intuitive understanding of the communicative challenges for retail in the digital world. We look forward to jointly developing new stories for MediaMarkt and Saturn in the future with the aim of making solutions for the digital world tangible with appropriate products and services and clearly communicating our company's strategy," said Sigrid Anna Kuhn, spokeswoman of MediaMarktSaturn Austria.