That was 2012 for Chapter 4
Thursday, 7. February 2013

That was 2012 for Chapter 4

2013 is well underway and we look back at the year 2012 which brought us some changes and great successes. 

Spring: We launched 2012 with the PR Speed Dating Contest Award in Hungary (organizer: Kreatív Group) and with the opening of our Chapter 4 office in Romania. We welcomed the spring season with moving our Chapter 4 HQ Vienna office to a new location and with Boris (Beker, Chapter 4 Managing Partner) increasing his shares within the company.

Summer: Of course, innovations in the communications field were not lacking towards the mid of the year, either. Our Macedonian team presented to the regional communications industry the research project "Brands4ever" - a new tool for measuring brands and emotional factors such as brand loyalty, brand awareness, perceived quality and competitiveness of regional and international brands.

Autumn: As the summer ended, the fall season started with new customers for the entire network – e.g. the international software company hybris or the Austrian cosmetics brand Revelique. Strategic support, planning and implementation of local projects and events were on the agenda towards the end of the year.

Winter: The end of 2012 and the anticipation of 2013 were celebrated with the traditional Management Board Meeting, which was hosted in Skopje.

The beginning of 2013 was symbolically honored with food and drinks, according to CEE/SEE habits, and the first anniversary of our Romanian agency. 2013 started with a number of promising projects, but also exciting challenges posed by the conditions of the economic and political developments in Europe.

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